STAND OUT FROM THE CROWD
Why do PR agencies assign junior people who don't understand their clients' technology, deliver copy that needs a complete re-write, and are short on creativity?
We're a different type of PR firm. We think clients prefer to work with an expert who thoroughly understands their business, and works with them to hone succinct and compelling messages. And then connects them with influential media, analysts and pundits who amplify those messages and add credibility.
If you like working with professionals who ask the right questions, challenge assumptions, and deliver creative ideas, we'll be a good match.
ON THE MENU
MESSAGING + POSITIONING
Develop memorable and sustainable messages that distinguish you from your competitors. We work with you to tell your brand story in words that hit home, using a proven methodology that distills the essential truths about your company into a compelling value proposition and elevator pitch, and makes these relevant to your target audiences.
This is the heart of any PR campaign. We connect you with the influential journalists and bloggers who command the attention of your customers and partners, and then build a relationship with these people. There's really no short-cut here: it's a process that employs news releases, blog articles, contributed articles and interviews to build your brand's reputation and authority with key journalists.
In some industries, understanding which analysts influence your customers' buying decisions is crucial: we get on the radar of the market analysts who cover your sector. This includes securing briefings and working to ensure inclusion of your company and product in analyst reports.
CONTENT MARKETING + BRAND PUBLISHING
Companies of all sizes need to think about being their own media companies. We design and implement communications strategies that raise awareness, and inform and engage your customers and prospects.
• Editorial strategy for your blog
• Engagement and publishing strategy and execution across all social media channels
• Contributed article placement
• Content development (e.g. website, presentations, blog)
• Success stories
BRANDING AND DESIGN
ZingPR partners with some excellent people to offer a comprehensive range of creative services. You'll love them.