AIStorm causes a stir at the edge of the network
You may be aware that artificial intelligence and machine learning are rather popular at the moment. Rumor has it that if your startup’s funding deck doesn’t contain a healthy sprinkling of these terms you’re considered a bit boring.
This explains the proliferation of AI-infused everything, which in turn explains why our friends in the media are somewhat tired of hearing about the latest shiny AI-powered widget or wotsit.
So, if you’re launching a company that really does contain some pretty cool AI secret sauce, the bar is set that much higher. When the nice chaps at AIStorm asked for help launching their product, I was thrilled. And then the reality dawned that this might not be such an easy project.
Helpfully, the AIStorm team also mentioned that they’d raised a healthy sum and were poised to launch some pretty cool tech that enables AI/ML in the sensor, right at the edge of the network.
So, armed with these news nuggets, off we went: first announcing the funding and then the initial set of products.
The initial results were encouraging.
For the funding announcement, 18 media outlets (ranging from business to investor to trade) covered the news, reaching a potential online readership of 10.5M and generating an estimated 41K views.
Phase 2 — product announcement
The product launch took place at the Mobile World Congress, presenting additional challenges to connect with journalists whose in-boxes were likely swamped with news announcements.
Again, results were good: 12 pieces of coverage initially, with additional ongoing coverage appearing over the next two months through well-timed follow-up.