Brightpearl establishes retail thought leadership
Thought leadership. Every company talks about this.
How fast can you build it?
Brightpearl is an ecommerce technology company based in the UK with big plans for the US. They offer everything a retailer needs to streamline the back office — from order management, to replenishment, retail accounting, inventory, warehouse management, and more.
They’re up against some big players in the retail-tech sector, and they need to stand out from the competition by emphasizing their strategic thinking and expertise.
ZingPR worked with the US team to develop a series of educational pieces for placement in influential media. Over the course of 6 months, several topical thought-leadership articles (bylined by the CEO) were developed and placed with some of the industry’s top retail media.
These are long-tail content for Brightpearl that continue to deliver since they are highly ranked in search engines — and of course provide great marketing pieces for the company’s sales team. This project was run in conjunction with a high-impact news program, that you can read about here.
Need to connect with and educate your target customers? Contact us to learn how.