Cyara connects CX with DevOps and Agile
Cyara enables enterprises to know where and why their customer engagement technology is defective. Is your call center dropping calls? Cyara can tell you before it becomes a social media flare-up. Are your customers hearing a dreadful noise that sounds like frying bacon while they’re trying to talk to a customer service rep? Cyara can alert you to that, too. Soon, Cyara will be monitoring chatbots to make sure they’re not going berserk and telling irate customers to take a long walk off a short pier.
Why is knowing about these defects so important? Customer success and brand managers know that what your customers experience while interacting with your brand shapes their overall impression of your company. Customer experience (or CX) has emerged as an incredibly important component of any brand’s overall reputation, and so companies are now obsessing over how to make it perfect and keep it there.
Hence Cyara. Over the last year or so, the Cyara marketing and PR teams have focused primarily on reaching decision makers who run the contact center or operations group within an enterprise. We’ve had some good success securing coverage of our news and placing thought-leadership articles with influential publications and websites read by those decision makers.
More recently, we expanded our focus to specifically target the software development group within those same enterprises. After all, they’re the people who actually design and develop the software that powers contact centers, chatbots, and the customer-service areas of the website. For these more technical people, Cyara has a great story as it enables them to apply the latest DevOps and Agile development methodologies so they can innovate faster and more frequently.
Working with the experts at Cyara, we came up with a series of useful articles to engage with these developers, and placed them with influential publications — like these…
Need to connect with and educate your target customers? Contact us to learn how.