Client news: Crop Enhancement debuts with $8.5M Series B
We're very pleased to share some news from a new client, Crop Enhancement. This Boston-based startup aims to help farmers of permanent crops (such as cocoa, coffee, citrus, potato, banana, and pineapple) reduce their use of pesticides. Today, we announced Crop Enhancement's $8.5M Series B financing, and secured some valuable coverage of the news that sets them up nicely for the next phase of their evolution.
For this announcement, we used a phased-outreach approach. Media outreach was fired up well ahead of the wire date to secure early interest and interviews with several top-tier media outlets. As the wire date approached, the outreach focus was expanded to bring more journalists into the picture.
We're very happy with the results, and look forward to helping Crop Enhancement tell their story through a wide variety of magazines, blogs and newspapers across business, technology and trade media.
Congratulations to Kevin and all the team at Crop Enhancement!