Part of launching a company and its brand is to establish its presence within its local community. This serves to not only build awareness with target customers, partners, potential employees and investors; it's also an important first step toward securing more national prominence for the leadership team.

We're very pleased to see this cover-page profile of Malekeh Amini, Trayt's CEO, in the Silicon Valley Business Journal. Here's the entire article online and also below as a clickable image.

You can learn more about how we launched Trayt in this article, and see additional coverage in San Francisco Business Times, MobiHealthNews, FierceBiotech, and Health Professional Radio.