Mike Pile of Uppercase Branding wanted to boost the authority of his branding and naming firm. One target Mike needed to reach: product and marketing professionals at pharmaceutical companies. Being a man of many words, Mike has no shortage of excellent ideas for articles. So, working closely with Mike as the principle author, Tim Cox of ZingPR secured placement of a story about the creative science of coining drug names in STAT, a national publication focused on finding and telling compelling stories about health, medicine, and scientific discovery.
Read MoreZingPR client Crop Enhancement has developed a new approach that will help farmers increase crop yields and profitability in a sustainable way. By developing agrochemical formulations that employ advanced and environmentally friendly chemistry, Crop Enhancement can help improve crop yields, eliminate or minimize pesticide use, and enable precise and effective delivery of active ingredients and fertilizers.
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Finally, an app that handles everything: all devices and platforms — photos and videos…
Keenai is perfect for non-technical people with lots of photos (often, on different devices) who prefer to not be locked into any one vendor’s cloud services. Keenai delivers a beautiful, unified, cable-free photo sharing experience on every device.
We're very pleased to share some news from a new client, Crop Enhancement. This Boston-based startup aims to help farmers of permanent crops (such as cocoa, coffee, citrus, potato, banana, and pineapple) reduce their use of pesticides. Today, we announced Crop Enhancement's $8.5M Series B financing, and secured some valuable coverage of the news that sets them up nicely for the next phase of their evolution.
Read MoreWiFi cameras are very popular. It makes sense: people hate messing with SD cards and cables — one reason why Eyefi's WiFi SD cards are so popular (the #1 brand, in fact!). Still, most serious photographers have more than one camera — and of course their smartphone camera is increasingly important. Where do all these photos end up? People are struggling with this, and Eye has a solution.
Read MoreDreamFactory just turned a big corner in its progression as the go-to technology for enterprise developers looking to build and deploy mobile and IoT applications by signing an agreement with Verizon Cloud services to embed DreamFactory's API platform on the Verizon Cloud. Here's a brief account of how the PR strategy was developed, and the results it achieved.
Read MoreZingPR helped another Cleantech Open startup, Axiom Exergy, enter the market with splash.
Read MoreA ZingPR client had a happy ending this week: Viralheat announced it has been acquired by Cision, and will now be the core technology to power Cision's social media publishing, management and analytics product line.
Read MoreWith New Year 2015 resolutions on the horizon, the Changers CO2 fit app is perfect for environmentally conscious people who want to live healthier lives and do something measurable and positive for the environment. Changers CO2 fit rewards activities that reduce CO2 emissions. Iit challenges you to be fit and active, and to make energy-smart decisions about how you get from A to B.
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