Jifflenow, innovator of the world’s #1 meeting automation platform (MAP), has raised $11.9 million in a new funding round led by software growth equity firm Trousdale Capital with participation by Jifflenow’s existing major investors. Jifflenow will use the funding to accelerate product development and to expand marketing and sales efforts to broaden the company’s footprint in enterprise accounts. As part of the transaction, Nima Shahian, founder and managing partner of Trousdale Capital, has joined Jifflenow’s board of directors and its roster of leading technology investors.

Jifflenow became very popular during the pandemic 

• When the pandemic hit, Jifflenow's management team was concerned because the company was largely dependent on the big industry trade shows where their customers had used Jifflenow to book in-person B2B customer meetings at and around the event. Without in-person trade shows, what was their future?

• Within weeks, businesses worldwide switched their trade show budgets to virtual events and webinars. And of course at these events, it's even more challenging to connect meaningfully with attendees to book those crucial B2B customers that advance sales discussions.

• In response, Jifflenow transformed its platform to focus on giving its enterprise customers (tech, healthcare, financial services) the ability to embed *virtual* meeting invites into all of their digital marketing programs: webinars, newsletters, ads, social media.

• And then the company layered onto that a whole new range of virtual meetings that could be booked: Meet the Expert, Meet the VIP, special sessions, product demos, etc. One Jifflenow customer booked hundreds of these meetings over the course of a 3-week virtual customer event.

• As a result, Jifflenow has become an even more important component of its customers' marketing and sales ops.

Jifflenow accelerates buying decisions

All enterprises—and especially B2B companies—depend on customer and prospect engagement to grow revenue. Jifflenow is changing how marketing and sales teams build revenue pipelines by providing an efficient, SaaS-based mechanism to integrate prospect and customer engagements into any marketing and sales activity. Prior to the pandemic, enterprise sales teams scheduled customer meetings at large in-person industry and corporate events. Now, with Jifflenow, they can offer a wide variety of focused customer meetings and sign-ups to sessions as a call to action in their marketing campaigns and at all types of virtual and in-person events.

“Just as Marketo pioneered marketing automation, Jifflenow has pioneered meeting automation—and meeting automation is the final aspect of the modern customer journey yet to be automated at scale,” said Nima Shahian, founder and managing partner at Trousdale Capital. “There is a clear need to automate the incredibly labor-intensive process of scheduling, managing, and analyzing meetings attribution at scale, and Jifflenow is the most advanced, enterprise-grade SaaS platform leveraged by leading organizations for in-person, hybrid and virtual events, as well as the countless other customer engagements that drive the sales cycle. We’re thrilled to partner with Jifflenow to help capitalize on this massive market opportunity to become an essential element of every B2B enterprise marketing and sales technology stack.”