Client profile: fintech innovator Nomis Solutions
Nomis enables banks to optimize their pricing to deliver a personalized, in-the-moment customer experience
Nomis Solutions brings geeky pricing analytics to the banking sector
Bankers are feeling margin pressure on both sides of the balance sheet, with pressure on loan yields and fierce competition for deposits compressing deposit margins. How to price deposits and loans is front and center for bank executives in an uncertain interest rate environment.
Pricing banking products has gotten a lot more interesting over the last few years. Between the competitive pressure from fintechs and neo-banks, increased expectations from customers, regulatory scrutiny of sales force behavior, and a changing interest rate environment, banking executives had to start exercising their pricing muscles again.
Which is where Nomis comes in. Nomis partners with banks on their journey to formulate optimized pricing strategies so that they can deliver more value to their customers, employees, and shareholders.
Nomis is a team of banking, software, and data-science geeks based in Silicon Valley who believe that we can create more resilient, fair, and profitable banks through science and software—and we’ve been doing so for almost 15 years.
For the past three years, ZingPR has been assisting Nomis with a range of content-development programs, including news releases, bylined articles, survey development, and interview support at its annual event.
Recent news includes the launch of a new pricing analytics platform and a cash injection from STG partners. In addition, the campaign has generated interesting and educational articles in key trade publications read by Nomis’ target decision makers, including these outlets:
“Tim’s experience and expertise ensured that we were delivering relevant messages and points of view out to the market that would drive the traction we needed with audiences that were critical to our business. I can say with certainty that we were able to raise our profile in a meaningful way.”
