Syncari adds $17.3M to accelerate its market rollout
Syncari defines a new category: data automation
Companies are drowning in data that accumulates in their CRM, marketing automation, ERP, and other cloud data sources. When crucial operating teams cannot agree on which data represents the truth, performance is stifled and revenue goals are harder to attain.
Syncari wants to make life easier for people who work in marketing ops, sales ops, and revenue ops. Their continual struggles with data get in the way of doing their real jobs.
Syncari provides a "shared data layer" that presents a unified view of all data, coupled with underlying automation that manages and syncs data across the many SaaS apps and cloud data sources used by these teams.
Syncari can provide the most up-to-date truth on questions such as:
Which prospects and accounts should we target?
Who are our VIP customers?
Which customers are at risk to churn?
Where can I see a single view of key customer data?
Syncari closes $17.3M to bring truth and trust to cloud databases
Syncari latest (oversubscribed) Series A round of $17.3M follows an earlier seed funding totaling $9.5.
CrossLink Capital led the round, with participation by seed-round investors ANIMO, NextGen Venture Partners, SignalFire, and Dig Ventures (the fund started by the founder of MuleSoft).
Syncari's founding team is interesting. Nick Bonfiglio, Syncari’s co-founder and CEO, originally formed the team that connected Marketo’s product to Salesforce. He understands the data needs (and data perils) of marketing ops, sales ops, and revenue ops teams. And joining him are data nerds who thoroughly understand the struggles that businesses experience as they integrate disparate data sources.
ZingPR secured coverage in all the right media categories
This is just a sample of the media coverage this announcement generated. Here’s a report that provides more details.
