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High-tech PR win: inside OSARO's robotic depalletization system launch campaign

High-tech PR win: inside OSARO's robotic depalletization system launch campaign

Launching a new robotics solution is always a challenge. It's highly technical and can be difficult to translate for a general audience. That's why OSARO partnered with ZingPR to craft a compelling media strategy. Instead of focusing on specs, we highlighted the real-world benefits: warehouse safety and efficiency.

rBIO biosimilar insulin advances to clinical trials — strategy by ZingPR

rBIO biosimilar insulin advances to clinical trials — strategy by ZingPR

rBIO's biosimilar insulin story landed in Wired, MedCity News, and more. See the PR tactics that drove success and get tips for your biotech launch.

2Pi Optics launches world's first metalens fisheye camera

2Pi Optics launches world's first metalens fisheye camera

With its patented technology that can extend metalens field of view (FOV) to almost 180 degrees without sacrificing imaging quality, 2Pi Optics outperforms conventional wide-FOV refractive optics in size, weight, performance, and cost.