Brand Storytelling
It’s not enough to have a great product or service
What’s your brand story?
To stand out in today’s noisy marketplace you need to know how to talk about your brand in a way that differentiates you and makes you memorable. That’s why brand storytelling is so important, and why you should add it as a complement to your PR campaign.
As your PR partner, we will become extremely familiar with your brand, your company, your product, your people, and your customers. Which positions us perfectly to add brand storytelling to your outbound communications.
Business storytelling and building a brand story
The process starts with understanding your brand and your customers, and then building a narrative that connects them. The essential rule is that story must come before selling, because the way to your audience’s heart is through a compelling and memorable story. Instead of throwing facts, statistics, and testimonials at your audience, we must instead focus on making your brand thoughtful, memorable, and real.
Our storytelling skills amplify your brand narrative
We deliver communications programs that raise awareness, educate and persuade your customers and prospects:
Positioning and messaging
Identifying your internal experts
Giving them the right ‘voice’ and identifying platforms for expressing it
Telling your story through your customers’ successes through customer case studies and success stories
Brand content development (website, white papers, presentations, blog)
Customer newsletters