We work with innovators of biotech, healthcare, science, sustainability, and advanced technology
Westside Estate Agency: Upbeat on LA's Luxury Real Estate
WEA's most recent market analysis shows that the high-end real-estate market in Los Angeles fared well throughout Q3, compared to both the previous quarter and the same time period a year ago
Client news: Crop Enhancement debuts with $8.5M Series B
We're very pleased to share some news from a new client, Crop Enhancement. This Boston-based startup aims to help farmers of permanent crops (such as cocoa, coffee, citrus, potato, banana, and pineapple) reduce their use of pesticides. Today, we announced Crop Enhancement's $8.5M Series B financing, and secured some valuable coverage of the news that sets them up nicely for the next phase of their evolution.
Storytelling and brand communications
Story has been around since time began. It’s what connects us to one another. It's also the origin of the idea of the brand. In this video, Austin Edgington discusses how communications professionals can apply story to improve the impact of their brand.
Fast response times lead to great media coverage
Seismic Warning Systems, has developed the world's most advanced earthquake warning system. Their system could provide as much as one second's notice for a quake centered a few miles from San Francisco. That's enough time to turn a train signal to red, switch off a laser during eye surgery, or disable power and gas in a large building.
Eyefi gets serious about its photo cloud
WiFi cameras are very popular. It makes sense: people hate messing with SD cards and cables — one reason why Eyefi's WiFi SD cards are so popular (the #1 brand, in fact!). Still, most serious photographers have more than one camera — and of course their smartphone camera is increasingly important. Where do all these photos end up? People are struggling with this, and Eye has a solution.
Cleantech Open winner reBounces serves another ace
Have you ever wondered how long a tennis ball lasts, or what happens to it when it's retired? Former tennis pro Cannon Fletcher thought a lot about this and decided there's a need for a tennis ball recycling program. He took his idea to the Cleantech Open in 2012 with a clever invention called the Green Tennis Machine, which puts air back into tennis balls to extend their life and divert them away from landfills.
PR case study: building media interest in DreamFactory's Verizon partnership
DreamFactory just turned a big corner in its progression as the go-to technology for enterprise developers looking to build and deploy mobile and IoT applications by signing an agreement with Verizon Cloud services to embed DreamFactory's API platform on the Verizon Cloud. Here's a brief account of how the PR strategy was developed, and the results it achieved.
In the news: Trilibis partners with IBM
ZingPR client Trilibis is making it easier for IBM WebSphere Commerce shops to ensure their sites load fast on all devices — essential for customer engagement and conversion to sale.
In the news: Axiom Exergy and its clever battery technology
ZingPR helped another Cleantech Open startup, Axiom Exergy, enter the market with splash.
#happyendings: Viralheat is acquired by Cision
A ZingPR client had a happy ending this week: Viralheat announced it has been acquired by Cision, and will now be the core technology to power Cision's social media publishing, management and analytics product line.
Edulastic has a cure for the Common Core
Edulastic is making news with additional features designed to smoooth the path toward Common Core testing for educators and students. #k12 #CommonCore #edtech
DreamFactory expands its support for legacy databases: adds IBM DB2
Enterprise application developers as well as IBM® DB2® systems integrators, ISVs and app development agencies can now use DreamFactory to build advanced desktop and mobile applications that leverage DB2 backend databases. DreamFactory is the fastest, and most cost-effective and feature-rich way to create and deploy sophisticated applications that leverage existing enterprise databases-- with zero server-side development required.