Mike Pile of Uppercase Branding reaches pharma execs
Mike Pile of Uppercase Branding wanted to boost the authority of his branding and naming firm. One target Mike needed to reach: product and marketing professionals at pharmaceutical companies. Being a man of many words, Mike has no shortage of excellent ideas for articles. So, working closely with Mike as the principle author, Tim Cox of ZingPR secured placement of a story about the creative science of coining drug names in STAT, a national publication focused on finding and telling compelling stories about health, medicine, and scientific discovery.
It came out great! The stakes are high. With a new drug name, there is only one chance to make a first impression with patients, doctors, and people who may someday need the medication. So that name must work as hard as possible. Ideally, it should communicate some aspect of the marketing message. The message may be subtle or direct, suggest benefits or features, trigger a positive image, and more. Viagra, for example, sounds a bit like vigor and vitality, two relevant themes for erectile dysfunction.
Effective names hold extraordinary potential, and Mike provides valuable tips on how to implement a successful process for drug naming.