In this episode of "Twinning Strategy," the team discusses tips on attracting press coverage and funding. Learn how to find the right time to start PR, craft compelling stories that journalists (and investors) crave, and even turn crises into positive opportunities.

ZingPR helps tell the story about the growing prominence of HerdDogg, whose clever biometric tags are helping scientists learn more about livestock — and enabling producers to document the love and care they put into humane and sustainable farming techniques.

Nick Bonfiglio, CEO of Syncari, talks about how companies in different stages of their digital maturity need to prioritise core data requirements and the big next wave in data and process automation.

Marketing qualified meetings (MQM) are the new marketing currency as they speed up the sales cycle and increase revenue pipeline. This is one of a series of thought-leadership articles authored and placed by ZingPR.

This latest 67,000-square-foot addition to Silicon Valley’s biotech scene provides a hive-like setting for up to 50 life-science startups that range from small to mid-size.

DeepHow CEO Sam Zheng kicks off his series of contributions to Forbes with a discussion about why AI needs to get more human-centered.

Part Two of Kintone’s Dave Landa series of articles about shepherding an organization through a digital transformation is live on CMSWire.

Kintone CEO Dave Landa is publishing a series of articles about how to shepherd an organization through a digital transformation.

Dr. David Soane, founder and CEO of Transform Materials, explains how his company’s technology reduces harmful greenhouse gas emissions at shale wells while yielding two valuable by-products.

IndustryWeek profiles how DeepHow is helping manufacturers dramatically simplify the complex and costly process of creating training videos that capture expert know-how.

With all trade shows and marketing events now taking place virtually, attendee engagement at virtual events has become a major challenge for marketers. Jifflenow has the solution.

ZingPR worked with the CEO and co-founder of Fiddler Labs, AI expert Krishna Gade, on an opinion piece to explain how bias can creep into a bank’s AI algorithms—and why banks need to take steps today to make their AI more explainable.

ZingPR is introducing B2B marketing and sales teams to Jifflenow’s new approach to orchestrating virtual meetings.

This nasty little pest makes life difficult for coffee growers. But now they can fight back with Crop Enhancement’s new technology.

Customer success stories are a powerful tool for validating a company’s core value proposition. And this approach is even more effective if your customer can demonstrate business results.

Your blog should be the content hub that powers all kinds of marketing programs — from media engagement to customer newsletters and social media. Posts don’t have to be long, just useful and informative.