Recently, I had the chance to work on a fascinating project: promoting a debate on aging. Not your typical PR gig, right? But that's what I love about this field—the chance to work with innovative companies tackling big challenges. My goal was simple: make this debate unmissable. And more importantly, make it matter. Because the science behind it really matters.

Launching a new robotics solution is always a challenge. It's highly technical and can be difficult to translate for a general audience. That's why OSARO partnered with ZingPR to craft a compelling media strategy. Instead of focusing on specs, we highlighted the real-world benefits: warehouse safety and efficiency.

With its patented technology that can extend metalens field of view (FOV) to almost 180 degrees without sacrificing imaging quality, 2Pi Optics outperforms conventional wide-FOV refractive optics in size, weight, performance, and cost.

GenScript’s new GMP-grade GenExact™ single-stranded DNA (ssDNA) and GenWand™ closed-end linear double-stranded DNA (dsDNA) services enable new workflows

Brickit uses clever AI to help kids build new creations with their LEGO bricks — and scores some super coverage across tech and consumer media.

HerdDogg’s latest innovation, StarDogg, uses satellites to provide ranchers with cost-effective, 24x7 animal tracking and welfare monitoring across remote rangeland.

HerdDogg launched its industry-first long-range ear tags for livestock, part of the company’s comprehensive data collection and analysis platform that enables producers to monitor animal health and implement farm-to-fork traceability.

Swiss-based Veezoo teams with Berlin-based PIABO and ZingPR for a global launch.

DeepHow, the AI company that turns know-how into smart, how-to training videos, launches its AI-powered training platform for manufacturers and field-service teams.

An industry first, Taliware’s Biombeat launches an SDK so that developers can combine a person’s ECG biometrics with geolocation for maximum security.

Senturion+ launches an advanced, natural material called Viruend that catches and kills at least 25% more SARS-CoV-2 and other viruses than standard N95 masks.

At hydraulic fracking wellheads, natural gas is often flared instead of collected—a colossal waste of a natural resource that increases harmful greenhouse gases.

Artificial intelligence and machine learning are the popular buzzwords du jour. How do you launch a company with breakthrough edge AI capabilities into such a noisy marketplace?

With its latest update, Cyara is taking aim at one of the biggest customer-service frustrations: the loss of data when customers move from one channel to another.

Designed by a tiny engineering firm here in Silicon Valley, the Valon 5015 uses multiple phase-lock loops to provide high-level, low-phase noise signals throughout the 10MHz to 15GHz range — and delivers a lot of value.

Over 30% of brain and behavioral disorder cases are misdiagnosed. 80% are receiving inadequate treatment. We are all different, yet the conventions around healthcare often mean that we are treated the same. Trayt is changing this. ZingPR is connecting Trayt with its target audiences.