Veezoo's fresh take on data analytics
What if you could just ask? That's the question the founders of Swiss data analytics startup Veezoo set out to answer during a 2015 hackathon. Frustrated by their own experiences using queries to derive meaningful analytics from enterprise databases, the team set out to develop a human-centric approach to extract useful business intelligence from any database. Their initial proof of concept won the hackathon, and Veezoo was born.
“Today’s business intelligence systems are frustratingly dumb and unintuitive. They feature complicated 1990s drag-and-drop interfaces that confuse non-technical users. We wondered why nobody had created an intelligent system to make it easy for people without a degree in computer science to get the answers they need from cloud data warehouses. So, we decided to build one.”
Six years later, their initial concept has evolved into a sophisticated 'Siri for enterprises' that turns natural-language queries of a cloud database into insightful answers in the form of text, data tables, and rich visualizations. Veezoo's 'connect once, explore everything' philosophy empowers sales, marketing, and operations teams to get instant answers to complex questions, understand and compare dynamic trends, and derive insightful business analytics—all without hiring a data scientist or asking the IT department to implement a costly business intelligence module.
Veezoo encourages data exploration
"We know from experience that some of the best insights are triggered by the spark of an idea — an ad-hoc question that occurs during a meeting. We wanted to give decision makers a tool that encourages a free-form, inquisitive thinking process. Veezoo is a powerful business analytics tool that fosters exploration and supports our natural curiosity to make sense of information," added Monteiro.
Veezoo's simplicity and ease of use belies its true power. Veezoo's proprietary NLP technology decodes the complex structure and content—effectively the meaning—of a cloud database, and then instantly responds to complex questions (currently asked in English, German, Italian and French) with meaningful and insightful answers.
Successful product launch
Veezoo feature story on Techtarget’s SearchBusinessAnalytics
Teaming with Berlin-based PIABO, ZingPR launched Veezoo in the United States. Initial US coverage included a feature story in one of the top data analytics websites read by enterprise buyers, along with valuable mentions in insideBIGDATA, MarTechCube, Aithority, and a vendor briefing with Forrester Research.
Ongoing coverage
Subsequent to the launch, ZingPR secured additional thought-leadership placements in strategic vertical media.
