Jifflenow helps marketers optimize their event marketing ROI
Virtual events are the new normal — today and well into 2021
Last year, thousands of in-person trade shows and corporate events drove millions of B2B customer meetings—a key driver of sales pipelines. With many of those in-person events now taking place virtually, attendee engagement at virtual events has become a major challenge for marketers. Business that host virtual events need a way to virtual replacement for those in-person B2B meetings that are so crucial for advancing prospects through the sales funnel. Jifflenow has just announced a solution to this need.
Jifflenow’s new Inbound Meetings feature consists of a custom web page that can either be hosted or inserted as an iFrame, a notification engine, and a mechanism that provides advanced B2B meeting scheduling capabilities. It's an easy way to book dozens or even hundreds of follow-on sales meetings at virtual events.
“By empowering attendees at virtual events to book informational meetings with the appropriate internal resources, marketers can boost attendee engagement and advance prospects along the sales cycle. Jifflenow Inbound Meetings capability empowers attendees to request a meeting and simplifies what is otherwise a complex manual process of aligning people, resources, and schedules.”
Jifflenow launches meeting automation tech to schedule B2B meetings at scale
Designed specifically for marketers, the Jifflenow Inbound Meetings capability completely automates customer meeting set-up so that marketers can book any number of follow-up customer meetings during a virtual event. Jifflenow can be integrated into virtual events, webinars, websites, and a wide range of other digital marketing programs.
Media coverage
As part of the media outreach for this announcement, ZingPR secured thought-leadership placement for Jifflenow’s CMO, Ravi Chalaka, in two key trade publications: EXHIBITOR magazine and Trade Show News Network.
