Jifflenow convenes B2B sellers and buyers during COVID-19
How do you make up for the shortfall in crucial B2B customer meetings?
When COVID-19 hit the US and Europe in February, the bottom fell out of the trade show industry. Almost immediately, thousands of enterprises, whose sales pipelines have long relied heavily on multi-day industry and corporate events for in-person customer engagements, were scrambling to minimize revenue shortfalls.
In particular, enterprises were missing a crucial element of their sales process: the customer meetings where buyers meet with a range of representatives of the vendor — the sales rep, product manager, industry manager, technical lead, and even C-suite execs. Setting up these meetings is complex juggling game of schedules, availability, time zones, demo systems, and of course conferencing systems.
To help them, Jifflenow launched a new service: Jifflenow Virtual Meetings — a platform that automates the entire process so that sales and marketing teams can fill the void left by in-person meetings with dozens or even hundreds of virtual meetings.
“We launched our Jifflenow Virtual Meetings capability in response to the cancellation of hundreds of conferences and other in-person events around the world. Already, we’re also seeing a majority of enterprises expand their use of Jifflenow to include webinars, virtual field events, and other marketing campaigns because they can quickly schedule follow-up expert and executive meetings and demos with prospects who are interested to learn more about their products and services.”
Enterprise marketing teams need to change how they do business
ZingPR is introducing B2B marketing and sales teams to this new approach. Using a mix of news releases and educational articles, the goal is to convince them to integrate virtual customer meetings into a every kind of digital marketing program — virtual events, webinars, display ads, white papers, email marketing campaigns, and more.
The results have been encouraging: in just three months, Jifflenow’s ideas have already been published in top martech media outlets read by enterprise B2B marketing and sales decision makers.
