Jifflenow convenes B2B sellers and buyers during COVID-19

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How do you make up for the shortfall in crucial B2B customer meetings?

When COVID-19 hit the US and Europe in February, the bottom fell out of the trade show industry. Almost immediately, thousands of enterprises, whose sales pipelines have long relied heavily on multi-day industry and corporate events for in-person customer engagements, were scrambling to minimize revenue shortfalls.

In particular, enterprises were missing a crucial element of their sales process: the customer meetings where buyers meet with a range of representatives of the vendor — the sales rep, product manager, industry manager, technical lead, and even C-suite execs. Setting up these meetings is complex juggling game of schedules, availability, time zones, demo systems, and of course conferencing systems.

To help them, Jifflenow launched a new service: Jifflenow Virtual Meetings — a platform that automates the entire process so that sales and marketing teams can fill the void left by in-person meetings with dozens or even hundreds of virtual meetings.

 
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We launched our Jifflenow Virtual Meetings capability in response to the cancellation of hundreds of conferences and other in-person events around the world. Already, we’re also seeing a majority of enterprises expand their use of Jifflenow to include webinars, virtual field events, and other marketing campaigns because they can quickly schedule follow-up expert and executive meetings and demos with prospects who are interested to learn more about their products and services.
— Hari Shetty, CEO of Jifflenow

Enterprise marketing teams need to change how they do business

ZingPR is introducing B2B marketing and sales teams to this new approach. Using a mix of news releases and educational articles, the goal is to convince them to integrate virtual customer meetings into a every kind of digital marketing program — virtual events, webinars, display ads, white papers, email marketing campaigns, and more.

The results have been encouraging: in just three months, Jifflenow’s ideas have already been published in top martech media outlets read by enterprise B2B marketing and sales decision makers.

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