Los Altos startup promises a good night’s sleep with its superbed
Bryte Inc. is a sleep-technology company that says it combines sleep science and artificial intelligence to completely reinvent how people sleep. It has developed what it calls the world’s first self-learning superbed. Its technology sets each side to the perfect temperature, prepares the room environment and creates a gentle, meditative movement that lulls users to sleep. It then regulates sleepers’ core temperature and adapts to alleviate pressure points as they move.
By Cromwell Schubarth
[This story was originally published in the Silicon Valley Business Journal. The Pitch is a weekly profile of startups in the Silicon Valley Business Journal.]
How it makes money
Bryte is a direct-to-consumer, e-commerce company.
Business it may disrupt
The $45 billion sleep industry. Sleep is foundational to wellness, yet four out of five adults are not satisfied with their sleep and every person has unique sleep needs.
Bryte was founded by John Tompane, Ely Tsern and Jonathan Farringdon. CEO Tompane’s previous experience includes heading up spreadsheet company T/Maker in the 1990s and co-founding n-Lighten Technologies, whose chip-based digital light technologies was used in high-definition TV and digital film projection. Chief Operating Officer Tsern was previously chief technologist at Rambus. Chief Technology Officer Farringdon is an AI and health data science expert who led efforts at BodyMedia, Jawbone and Phillips. Chief Brand Officer Nancy Richardson was previously vice president of digital and brand strategy at lululemon. Chief Supply Officer Ron LaValley was previously senior vice president of operations at GoPro.
Matthew Walker, professor of neuroscience and psychology at the University of California, Berkeley, the founder and director of its Center for Human Sleep Science, and author of the New York Times bestseller, “Why We Sleep.”
Bryte donates $50 for every bed sold to an independent nonprofit it set up called Bryte Foundation, which advances sleep research, education and communities with sleep needs. The foundation has already funded research with Emmanuel Mignot, director of Stanford University Center for Sleep Sciences and Medicine. The company also has pilot program commitments with hotels that include Four Seasons, Auberge Resorts and Hyatt Regency.
The worldwide wellness market is over $4 trillion, according to the Global Wellness Institute. The total U.S. sleep industry is $49 billion, according to Research & Markets.
Traditional and direct-to-consumer mattress manufacturers such as Tempur Sealy, Serta Simmons, Sleep Number and Casper. Indirect competitors include sleep trackers, pharmaceuticals, medical devices and other gadgets.