Hawaii-based Mana Monitoring sets a course for the mainland
An energy-management services startup in “stealth” for five years, Maui-based Mana Monitoring has successfully acquired customers in Hawaii and mainland U.S., including JLL, the world’s second-largest commercial real-estate company, and the Hawaii Dept. of Education. Mana Monitoring CEO Zoltan Milaskey retained ZingPR to put his company on the national news map.
First order of business: issue a news release and execute a local and national media outreach campaign to introduce journalists to the company and how it is helping organizations better understand their energy usage.
Next up: engage with trade publications in the energy and real-estate sectors to educate potential customers about Mana’s unique value proposition.