Part of launching a company and a brand is establishing its presence within its local community. This serves to not only build awareness with target customers, partners and potential employees; it's also an important first step toward securing more national prominence for its leadership. So we're very pleased to see this profile of Malekeh Amini, Trayt's CEO, in the Silicon Valley Business Journal.

Over 30% of brain and behavioral disorder cases are misdiagnosed. 80% are receiving inadequate treatment. We are all different, yet the conventions around healthcare often mean that we are treated the same. Trayt is changing this. ZingPR is connecting Trayt with its target audiences.