Media relations
Over 20+ years we’ve developed valuable relationships with editors, journalists and bloggers across hundreds of business and trade media outlets
Defining an appropriate media strategy is essential
Media relations is the engine of your PR campaign. ZingPR researches which of the countless publications, magazine, blogs, podcasts and more will reach your target audiences. Then we formulate and implement a rigorous program to engage and connect with the influential journalists and bloggers who command the attention of your customers and partners.
PR media list development
Just as in advertising, precise targeting for your media relations activities is essential for a successful PR campaign. “Who are we targeting?” is in many ways more important “What are we announcing?” ZingPR methodically and meticulously develops detailed media lists that include business, technology and trade media, determines who to target at those organizations, and then defines how best to engage with each of them.
Programs we use in this process include news releases, blog articles, contributed articles and interviews to build your brand's reputation, establish you as a source with key journalists, and drive valuable media coverage about your company, team, products, and customers.
Personalized outreach to the optimum set of media outlets
News program: a sustained media outreach and engagement campaign to secure news and feature stories in median read by your audiences. Includes working with your team to plan and execute announcements, news release development, media outreach and pitching your news to a defined set of strategic target media outlets, podcasts and blogs, and of course loading it on a premium newswire such as Business Wire, PRNewswire, or PRWeb.
Thought-leadership program: identify technology and business publications to target with custom bylined articles from your executive team and in-house experts. These articles will be designed to establish brand reputation, educate target decision makers, showcase expertise, and shape industry discussion. Includes working with your team to determine topics, formulation and pitching article abstract, securing green light from an editor, and assisting with development of the article for submission to the publication.
Creative use of CEO media newsletters for media engagement
Media newsletter: to develop relationships with editors, journalists and bloggers, we need to engage with them in a way that is not just pitching stories about your company and brand, but rather establishes your CEO as an accessible expert. ZingPR creates branded CEO newsletters to foster a connection with pundits and experts who write about your sector.
Proactive media relations techniques to keep your brand in the news
Media monitoring and news hijacking: ZingPR continually monitors various channels to track who is covering your competitors and writing stories relevant to your category. We also monitor special feeds from journalists who are looking for assistance and commentary with their stories.