Thought leadership

How do you become a thought leader?

Thought leadership is the foundation for market education

Maybe it’s true that anyone with a blog and a Twitter account can claim to be a thought leader. So what exactly is it and how do you get it? It’s clearly something that has to be earned (i.e. you cannot claim you have it; it has to be bestowed on you), and earned over time.

Perhaps search engines are the best judges of whether somebody is a thought leader, because they apply data science to determine whether a particular person stands out as the one whose thoughts, opinions and expertise are featured on relevant and high-signal websites, and whom others mention and link to when citing specific expertise. So let’s start there.

We’ll develop a thought-leadership strategy optimized for your industry

We formulate thought-leadership programs for many of our clients because they want to rise above the noise in their marketplace, and to position themselves as experts in their respective fields. This program is essentially an extension of our classic media relations program, and involves working closely with you to identify your voice, expertise and point of view, and then orient that into editorial that appeals to the target audiences you need to reach.

How it works

First, we identify which publications, blogs and newsletters are read by your customers. Then, in collaboration with you, we develop an editorial strategy for each. The stories we develop are designed to establish brand reputation, educate target decision makers, showcase your expertise, and shape industry discussion.