HerdDogg goes big Down Under with largest-ever livestock monitoring project

Aug 16

Written By Tim Cox

HerdDogg requires minimal technical expertise and provides immediate insights without any previous health history or animal records.

Just one month after announcing its $2.3M seed funding, HerdDogg (based in Ashland, OR) has just announced one of the largest-ever field trials to gather animal biometric data from beef grazing and feedlots in Australia.

HerdDogg is partnering with Meat & Livestock Australia to run the trial, which will include 10,000 animals.
Data gathered during the trial will be used by other research teams in Australia.
The goal of the MLA-HerdDogg pilot is to provide earlier indications of animal illness, to improve overall animal health, and to test a new long-range Bluetooth system in challenging conditions.

Founded in 2015 by Melissa Brandao, a serial entrepreneur, HerdDogg markets a patented IoT-based system that includes DoggTags (attached to the animals’ ears); the cloud-connected DoggBone readers (placed at strategic sites around the farm, these gather livestock biometrics and behavioral data); and the HerdDogg mobile app (provides anytime/anywhere access and alerts for each animal’s health record).

ZingPR developed and executed a media strategy to reach key trade media.

HerdDogg

Tim Cox https://zingpr.com

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