Perengo wants to transform the business of talent recruitment
As the US economy nears what is technically full employment, competition is fierce to hire the best talent. Recruiters, often using spreadsheets and other tools to manage their job ad campaigns, are manually posting job ads in different formats across a variety of online channels. The result: recruitment costs are increasing while returns on employment ad spend are often disappointing.
“Today’s typical job seeker might engage with job ads at 15 different, context-driven touchpoints throughout the day, and across various digital channels. It’s a tall order to expect a human to design, deploy and manage an effective recruitment campaign that reaches such a candidate at the right time and via the right channel,” said Mike Kofi Okyere, founder and CEO of Perengo. “That’s where we come in.”
To streamline and accelerate the recruitment advertising process, and give recruiters granular control over their advertising spend, Perengo has launched a suite of new tools that automate the entire process and provide insights that improve the effectiveness of any campaign. The Perengo DSP (for demand-side platform) leverages proven adtech techniques that have revolutionized the travel and ecommerce industries to deliver massive efficiency gains to the recruitment sector.
ZingPR designed and implemented a news and thought-leadership strategy to quickly get Perengo on the radar of corporate recruiters and recruitment agencies
Over the course of two months, here are some of the results attained: