We work with innovators of biotech, digital health, medtech, science, sustainability, and advanced technology
How Planet Fitness trimmed $450K from its energy bill
Save Energy Systems has developed an inexpensive retrofit for commercial/industrial HVAC systems that enables precise control of energy use and reduces demand charges. Based near Boston, Save Energy Systems recently completed this retrofit in more than 50 locations of a top national fitness chain, Planet Fitness, and shaved $450K from its energy bill.
Infoworks secures $15M Series B funding
Today, Infoworks announced that it has closed $15 million in a Series B financing. The company will use the financing to scale go-to-market and customer success programs to meet customer demand. Centerview Capital Technology led the round with participation by existing investor Nexus Venture Partners. Ned Hooper of Centerview Capital Technology joins Buno Pati, Naren Gupta and Amar Arsikere on the Infoworks board of directors.
Mike Pile of Uppercase Branding reaches pharma execs
Mike Pile of Uppercase Branding wanted to boost the authority of his branding and naming firm. One target Mike needed to reach: product and marketing professionals at pharmaceutical companies. Being a man of many words, Mike has no shortage of excellent ideas for articles. So, working closely with Mike as the principle author, Tim Cox of ZingPR secured placement of a story about the creative science of coining drug names in STAT, a national publication focused on finding and telling compelling stories about health, medicine, and scientific discovery.
Crop Enhancement connects with decision makers in Food Processing
ZingPR client Crop Enhancement has developed a new approach that will help farmers increase crop yields and profitability in a sustainable way. By developing agrochemical formulations that employ advanced and environmentally friendly chemistry, Crop Enhancement can help improve crop yields, eliminate or minimize pesticide use, and enable precise and effective delivery of active ingredients and fertilizers.
Ricoh Innovations Corp. Launches Keenai - Smart Photo Management
Finally, an app that handles everything: all devices and platforms — photos and videos…
Keenai is perfect for non-technical people with lots of photos (often, on different devices) who prefer to not be locked into any one vendor’s cloud services. Keenai delivers a beautiful, unified, cable-free photo sharing experience on every device.
"See It Buy It" Debuts World's First Shopping App Powered by Deep Learning
See It Buy It is the first app to use AI/deep learning that connects shoppers with hundreds of thousands of fashion items. Take a photo of something you like, and instantly see dozens of incredibly close matches, available right now from hundreds of online stores. Super easy, super fast. And very accurate due to AI.
RightSmith named global provider of stock footage from Universal Studios
Big news from ZingPR client RightSmith! NBCUniversal and RightSmith have teamed up. Videographers, post editors and other film and video professionals now have access to an enormous library of pro-quality stock footage from Universal Studios, following an agreement the studio has signed with RightSmith.
Uppercase Branding on Names in the News
Crooked Hillary, Lil’ Marco, Low-Energy Jeb… names made a lot of political headlines this year, but they made news in business as well. Here’s Uppercase Branding’s round-up for 2016.
Westside Estate Agency: Upbeat on LA's Luxury Real Estate
WEA's most recent market analysis shows that the high-end real-estate market in Los Angeles fared well throughout Q3, compared to both the previous quarter and the same time period a year ago
Client news: Crop Enhancement debuts with $8.5M Series B
We're very pleased to share some news from a new client, Crop Enhancement. This Boston-based startup aims to help farmers of permanent crops (such as cocoa, coffee, citrus, potato, banana, and pineapple) reduce their use of pesticides. Today, we announced Crop Enhancement's $8.5M Series B financing, and secured some valuable coverage of the news that sets them up nicely for the next phase of their evolution.
Storytelling and brand communications
Story has been around since time began. It’s what connects us to one another. It's also the origin of the idea of the brand. In this video, Austin Edgington discusses how communications professionals can apply story to improve the impact of their brand.
Fast response times lead to great media coverage
Seismic Warning Systems, has developed the world's most advanced earthquake warning system. Their system could provide as much as one second's notice for a quake centered a few miles from San Francisco. That's enough time to turn a train signal to red, switch off a laser during eye surgery, or disable power and gas in a large building.