Mike Pile of Uppercase Branding reaches pharma execs

Mike Pile of Uppercase Branding wanted to boost the authority of his branding and naming firm. One target Mike needed to reach: product and marketing professionals at pharmaceutical companies. Being a man of many words, Mike has no shortage of excellent ideas for articles. So, working closely with Mike as the principle author, Tim Cox of ZingPR secured placement of a story about the creative science of coining drug names in STAT, a national publication focused on finding and telling compelling stories about health, medicine, and scientific discovery.

Client coverage, Brand storytellingTim CoxFebruary 8, 2017Uppercase BrandingComment

Crop Enhancement connects with decision makers in Food Processing

ZingPR client Crop Enhancement has developed a new approach that will help farmers increase crop yields and profitability in a sustainable way. By developing agrochemical formulations that employ advanced and environmentally friendly chemistry, Crop Enhancement can help improve crop yields, eliminate or minimize pesticide use, and enable precise and effective delivery of active ingredients and fertilizers.

Client coverage, Brand storytellingTim CoxJanuary 25, 2017Crop EnhancementComment

Ricoh Innovations Corp. Launches Keenai - Smart Photo Management

Finally, an app that handles everything: all devices and platforms — photos and videos…
Keenai is perfect for non-technical people with lots of photos (often, on different devices) who prefer to not be locked into any one vendor’s cloud services. Keenai delivers a beautiful, unified, cable-free photo sharing experience on every device.

Company launch, Client news, Client coverage, Product launchTim CoxDecember 6, 2016Keenai, RicohComment

"See It Buy It" Debuts World's First Shopping App Powered by Deep Learning

See It Buy It is the first app to use AI/deep learning that connects shoppers with hundreds of thousands of fashion items. Take a photo of something you like, and instantly see dozens of incredibly close matches, available right now from hundreds of online stores. Super easy, super fast. And very accurate due to AI.

Client newsTim CoxNovember 22, 2016See It Buy ItComment

RightSmith named global provider of stock footage from Universal Studios

Big news from ZingPR client RightSmith! NBCUniversal and RightSmith have teamed up. Videographers, post editors and other film and video professionals now have access to an enormous library of pro-quality stock footage from Universal Studios, following an agreement the studio has signed with RightSmith.

Client newsTim CoxNovember 12, 2016RightSmithComment

Uppercase Branding on Names in the News

Crooked Hillary, Lil’ Marco, Low-Energy Jeb… names made a lot of political headlines this year, but they made news in business as well. Here’s Uppercase Branding’s round-up for 2016.

Guest postTim CoxOctober 28, 2016Uppercase BrandingComment

Westside Estate Agency: Upbeat on LA's Luxury Real Estate

WEA's most recent market analysis shows that the high-end real-estate market in Los Angeles fared well throughout Q3, compared to both the previous quarter and the same time period a year ago

Tim CoxOctober 26, 2016Comment

Client news: Crop Enhancement debuts with $8.5M Series B

We're very pleased to share some news from a new client, Crop Enhancement. This Boston-based startup aims to help farmers of permanent crops (such as cocoa, coffee, citrus, potato, banana, and pineapple) reduce their use of pesticides. Today, we announced Crop Enhancement's $8.5M Series B financing, and secured some valuable coverage of the news that sets them up nicely for the next phase of their evolution.

Client news, Client coverageTim CoxSeptember 19, 2016Crop EnhancementComment

Storytelling and brand communications

Story has been around since time began. It’s what connects us to one another. It's also the origin of the idea of the brand. In this video, Austin Edgington discusses how communications professionals can apply story to improve the impact of their brand.

Tim CoxJuly 7, 2016Comment

Fast response times lead to great media coverage

Seismic Warning Systems, has developed the world's most advanced earthquake warning system. Their system could provide as much as one second's notice for a quake centered a few miles from San Francisco. That's enough time to turn a train signal to red, switch off a laser during eye surgery, or disable power and gas in a large building.

Tim CoxApril 26, 2016Comment

Measurement and management: Galileo and Drucker

Tim CoxApril 4, 2016PR, marketing, strategy, measurementComment

Seismic Warning Systems invited to White House Earthquake Resilience Summit

Client newsTim CoxMarch 8, 2016Seismic Warning SystemsComment

New client: Jeffrey F. Ryan

Client newsTim CoxJanuary 29, 2016Jeffrey F. Ryan LawComment

How can small businesses get started with PR?

Tim CoxDecember 8, 2015Comment

Eyefi gets serious about its photo cloud

WiFi cameras are very popular. It makes sense: people hate messing with SD cards and cables — one reason why Eyefi's WiFi SD cards are so popular (the #1 brand, in fact!). Still, most serious photographers have more than one camera — and of course their smartphone camera is increasingly important. Where do all these photos end up? People are struggling with this, and Eye has a solution.

Client coverageTim CoxOctober 14, 2015EyefiComment

Cleantech Open winner reBounces serves another ace

Have you ever wondered how long a tennis ball lasts, or what happens to it when it's retired? Former tennis pro Cannon Fletcher thought a lot about this and decided there's a need for a tennis ball recycling program. He took his idea to the Cleantech Open in 2012 with a clever invention called the Green Tennis Machine, which puts air back into tennis balls to extend their life and divert them away from landfills.

Client newsTim CoxSeptember 8, 2015Cleantech OpenComment

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